Not just any beer (Birra) and not at any park! Birra Moretti (of the Heineken in UK group) invited me to be part of the entertainment staff for a private after hour party on a Monday- July 8th- for Heineken employees in his Piazza Birra Moretti. A POP-UP venue built in HydePark, London to be there during the famous two-week British Summer Time festival.
This was the invitation on https://ilgrandeinvito.birramoretti.com:
"Welcome to Piazza BIRRA MORETTI - the best Italian piazza in the whole of Hyde Park! Here you can have dinner with your friends on a balcony with a delicious bottle of BIRRA MORETTI. At Piazza BIRRA MORETTI, we are all about bringing people together around tables - all kinds of tables! Play the biggest game of table football with your friends, cheered on by our excitable commentator. Don’t forget to bring some memories home! Snap a picture with our authentic Italian landscapes. Come visit again soon - arrivederci!"
I was assigned an assistant and I did 20 portraits during the night. I couldn't take any picture! But I find one that was shared on instagram by a beautiful model who turned out to be the singer.
Custom paper with the brand logo was used for the event.